Audio Central Alarm Partners with DICE Corporation to Implement Full Nationwide Branded Call Display
Audio Central Alarm, a client of DICE Corporation, has become the first alarm company in the industry to implement full nationwide branded call display. This groundbreaking service ensures that both service and sales calls from Audio Central now display the company’s logo and identity to recipients across the country—including calls from its central station partner, CSA Monitoring, based in Lansing, Michigan.
Historically, the alarm industry has struggled with call answer rates, as many customers assume unidentified or generic numbers are spam—especially on mobile phones. To address this issue, more than a year ago, Dice began addressing this issue by developing branded calling technology in partnership with telecom providers. The goal: to restore consumer trust and improve the visibility of life safety-related calls.
DICE has been recognized as a leader in bridging the needs of the alarm industry with the priorities of the telecommunications sector, particularly around critical life safety communications. Three of DICE’s engineers have worked closely with mobile carriers to integrate branded calling into DICE’s PBX systems and its advanced alarm and video event management solutions.
Scott Valentine, President of Audio Central Alarm, praised the new system: “This is amazing. We’ve already seen an increase in answered calls, and CSA Monitoring has reported fewer voicemails and more real-time responses from clients.”
Cliff Dice, President of DICE Corporation, added, “This marks the first phase of branded call deployments, now live across the T-Mobile network. We expect to roll out branding to Verizon and AT&T later this year. It’s a major step forward in helping alarm dealers build trust and visibility with their clients.” He continued, “The future is very exciting as we continue to lead with innovations in AI and interconnected services tailored to the alarm industry.”



The Monitoring Association (TMA) announced today that the Tampa (Florida) Police Department (TPD) recently implemented its ASAP Service to lessen the impact of alarm/sensor-generated calls that its 911 Communications Center receives. The solution leverages the Automated Secure Alarm Protocol (ASAP), which was developed jointly by TMA and the Association of Public-Safety Communications Officials (APCO).

Hosted by Elite’s Law Enforcement Advisory Board, the well-received proceedings encompassed touring the company’s leading-edge, subterranean Security Operations Command Center (SOCC), a multimedia presentation held within an adjacently located auditorium, a Q&A session, lunch and networking. The SOCC is located within one of L.A.’s most bulletproof buildings, built to withstand an 8.9-magnitude earthquake. Attendee enthusiasm ran high at the event, as did widespread interest to encourage their respective LE agencies to support remote guarding relationships.
The Monitoring Association (TMA) announced today that the Tampa (Florida) Police Department (TPD) recently implemented its ASAP Service to lessen the impact of alarm/sensor-generated calls that its 911 Communications Center receives. The solution leverages the Automated Secure Alarm Protocol (ASAP), which was developed jointly by TMA and the Association of Public-Safety Communications Officials (APCO). TPD is the 150th ECC to go live with ASAP.





