New York Fire Alarm Association (nyFAA) Celebrates Two Decades of Fire & Life Safety Excellence

SimpliSafe® Achieves Alarm Validation Scoring Standard (AVS-01) UL-Listed Certification

Congratulations to TMA member SimpliSafe® on the achievement of its UL-listing for the ANSI/TMA Alarm Validation Scoring Standard (AVS-01).

AVS-01 TMA-AVS-01 provides a standardized method of creating an alarm scoring or classification metric for unauthorized human activity detected by alarm systems. An alarm score results in a repeatable metric that estimates the validity or potential threat level of a burglar alarm activation using historical and real-time data. The score will assist law enforcement with resource allocation and Call for Service prioritization.

SimpliSafe is the third TMA member to achieve the certification. See the full list HERE

Read the full story on https://www.prnewswire.com/news-releases/simplisafe-achieves-alarm-validation-scoring-standard-avs-01-certification-to-enhance-alarm-information-for-first-responders-and-improve-emergency-outcomes-302366702.html?tc=eml_cleartime

Erin Barsanti to Serve as National Account Director

Erin Barsanti has joined DMP as a national account director. Through her years of experience managing key accounts, she has received recognition for consistent exceptional results.

Having been in the security industry since 2011, Barsanti has extensive experience with major companies like Brivo and Alarm.com. Her expertise includes managing sales cycles, expanding reseller networks and driving significant growth.

“I chose DMP because of its excellent reputation in the security industry and the company’s strong values,” said Barsanti. “DMP stands out for its honesty, integrity and innovative approach. I’m also drawn to its focus on teamwork and generosity, as well as the way DMP fosters a positive work culture that benefits employees, dealers and the broader community.”

Barsanti is based in the Washington, D.C. area. She has worked closely with many DMP dealers throughout her career. “DMP solutions are known for their reliability, ease of use and innovative features. I’m excited to now be a part of the team that supports such a strong product lineup.”

Contact Information:
Erin Barsanti | National Account Director
Direct Cell: 417-224-2375
Email: EBarsanti@DMP.com

Marks USA Offers New Sample Styles for 2025: A Custom Locking Addendum

Marks USA, a division of NAPCO Security Technologies Inc., is excited to announce its ongoing commitment to expanding its extensive array of door hardware solutions tailored for every conceivable door and application. Our product line features a wide selection of customizable levers that cater to various styles and preferences, paired with beautifully designed roses that enhance the aesthetic appeal of any entryway. Additionally, we offer an impressive range of knobs that blend functionality with elegance, secure turnpieces for added convenience, and escutcheons that complete the look of your doors.

 

Our matched mortise and tubular locksets are crafted to meet the highest security standards, making them ideal for both exterior and interior doors. Furthermore, we understand the importance of advanced security technology in today’s world; hence, our integrated access control locks are designed for seamless integration into modern security systems. With OEM options available, we provide tailored solutions that meet your project’s unique requirements.

 

To ensure that you find the perfect fit for your design vision, we offer an extensive selection of over 300 trims and architectural finishes. This allows you to customize your hardware to match any decor style, from traditional to contemporary. At Marks USA, we believe that quality, security, and style should go hand in hand, and we are dedicated to providing exceptional products that meet your every need.

 

Marks 2025 Custom Lockset Catalog is available to download at https://marksusa.com/resources/catalogs/  or contact our friendly Marks customer service at 1-800-645-9445; specify Catalog no. A680B.

Evolv Technologies has appointed Robert E. Marshall, Jr. to the position of chief revenue officer, effective February 3, 2025.

Marshall will assume global responsibility for the company’s sales and service operations with a primary focus on driving and accelerating revenue growth. Marshall joins the company from Mobile Communications America (MCA), a provider of wireless communication solutions that enhance the safety, security, and operating efficiency of workplaces, where he held several executive level roles including chief revenue officer and chief operating officer.

“I am thrilled to be joining Evolv Technology, the pioneer in AI-based weapons detection and security screening,” said Marshall. “Evolv continues to create a new market category, raising the bar on innovation and delivering on the complex needs of a rapidly expanding customer base across education, healthcare, professional sports, tourist attractions, and industrial workplaces. I am excited to join the team and help to drive our strategy, enhance performance, and accelerate growth.”

Prior to joining MCA in 2021, Marshall spent more than 20 years at Motorola Solutions where he held several executive level sales leadership positions including vice president of global sales for video security and analytics, vice president of channel sales for Asia Pacific, vice president of Southeast region and several roles of increasing responsibility across federal, state and local government sales. Marshall will report directly to John Kedzierski, president and CEO.

“We are excited to welcome Robert to Evolv’s leadership team,” said Kedzierski. “With a distinguished 25-year career in the public safety and security industries, Robert has demonstrated exceptional sales, services, channel and operations leadership across both government and enterprise verticals. I believe his expertise and track record of execution will be critical as we enter our next phase of growth.”

Jay Muelhoefer, the previous chief commercial officer of Evolv Technology, will be departing the company on February 7, 2025.

Bish to Represent TMA on the SIAC Board of Directors

Industry veteran and longtime member of The Monitoring Association (TMA) George Bish has been appointed to represent TMA on the SIAC Board of Directors.

“George brings decades of experience and technical expertise to this position,” said Tim Creenan, SIAC Board Chairman. “We deeply appreciate his willingness to add this additional responsibility to his already busy schedule.”

George is currently the Director of Licensing and Compliance at Ring LLC, which Amazon owns.

George replaces industry leader and founding board member Bob Bonifas as a TMA board member. Bob is the founder of Alarm Detection Systems and has been a thought leader in our industry.

“Bob could always be counted on to see the big picture, look into the future and develop sound plans for leadership as our industry has changed and grown over the years,” said Creenan. “We want to thank him for his decades of service to SIAC and our industry.”

“This is a critical time for our industry as we face ever–changing technology,” said Creenan. “SIAC’s role of being the single voice for our industry on alarm regulations and management is more important than ever and we appreciate TMA’s support for this important mission.”

DICE Corporation Promotes Jennifer Balash to Senior Vice President, Head of Global Sales

DICE Corporation is thrilled to announce the promotion of Jennifer Balash to Senior Vice President and Head of Global Sales. This announcement follows the recent retirement of Avi Lupo, a long-time industry veteran who served as Executive Vice President overseeing sales and business development.

In her new role, Jen will lead and oversee DICE’s internal and external sales teams on a global scale, driving the company’s mission to deliver the most advanced AI-driven automation and video event management solutions worldwide.

A Proven Leader with a Legacy of Excellence
Jen joined DICE Corporation in 2009 as a member of the sales department. Over the years, she has excelled in roles spanning multiple departments, including her most recent position as Director of Project and Account Management. In this capacity, Jen successfully managed new system installations and deployments while leading DICE’s National Accounts division, achieving record-high revenue for the division over the past three years. Jen’s appointment reflects her unwavering dedication and the trust placed in her to lead DICE’s global sales strategy into the future.

Looking Ahead
As Senior Vice President and Head of Global Sales, Jen will play a critical role in shaping DICE Corporation’s expansion and reinforcing its position as a leader in the security and automation industries.

For more information about DICE Corporation, please visit www.dicecorp.com.

Now More Real-Time Interface Options for NAPCO’s Alarm Lock Wireless Trilogy Networx & ArchiTech Access Locks

NAPCO Security Technologies announced that its increasingly popular Alarm Lock Trilogy Networx® Wireless PIN and Prox Access Locks are newly certified with the LenelS2™ OnGuard® access control system (version 8.2 & 8.3). As a LenelS2 Open Access Alliance Program Partner (OAAP), Alarm Lock Networx Access Lock products (PL, PDL, and DL-Series) were fully tested and certified by LenelS2’s Quality Assurance Department for use with the OnGuard system. With this update, integrators and VARs have a choice of security management platforms, seamlessly interfaced with the company’s award-winning locks, now including LenelS2, Continental Enterprise, and new MVP Cloud-Hosted ACaaS systems, the latter two, from sister divisions of Alarm Lock’s parent company, NAPCO Security Technologies.

Award-winning Alarm Lock Networx, and its customizable counterparts, the designer ArchiTech Series, are the networked wireless versions of Alarm Lock’s Trilogy Series, the #1 selling standalone lock in their class, popular for durability, years of battery life, advanced options, and installation ease. Upgrading to any of these three platforms, from the standard Alarm Lock DL-WINDOWs database software, enables real-time lockdown, global operations, scheduled server-based programming, etc, offering a far more powerful and flexible real-time wireless access control solution within  Lenel’s OnGuard Platform, Continental Access’ CA4K Enterprise Security Management Systems or MVP Access /Cloud-Based Hosted System.

Alarm Lock’s Trilogy Networx Series and ArchiTech’s locks offer businesses and facilities, controlled access, and real-time lockdown security and server-based management for a few doors or users to thousands while creating a commonality of function and ease of use on any door type, using cylindrical, mortise, narrow stile, and exit trim models. These platform interface options, with LenelS2 OnGuard v8.2 & 8.3, Continental Access CA4K Enterprise, and MVP Cloud Systems, offer security- and locking professionals even more access to the strongest vertical market sectors today, i.e., education, healthcare, government, retail, and transportation/airports, etc.

For more information or availability, please visit www.alarmlock.com , contact your local Alarm Lock Sales Representative, Distributor, or call the Alarm Lock Division of NAPCO Security Technologies at 1.800.ALA.LOCK.

RAD Launches SARA™, the AI-driven Speaking Autonomous Responsive Agent

Robotic Assistance Devices (RAD) announced the launch of SARA™ (Speaking Autonomous Responsive Agent). This innovative software solution is poised to redefine security monitoring, offering unparalleled efficiency and cost-effectiveness while reshaping how Global Security Operations Centers (GSOCs) operate.

A typical security operations center relies on human workers to review video footage escalated by analytics, assess the situation, and decide on appropriate actions, which may include verbal engagement or escalation to facility management or law enforcement. SARA automates these tasks with significant improvements, delivering enhanced efficiency, reduced costs, and superior performance across a wide range of scenarios.

SARA marks the debut of AITX’s AIR™ (Autonomous Intelligent Response) technology in a fully realized product. As the foundational AI driving SARA, AIR enables the software to autonomously assess situations, engage intelligently, and execute actions traditionally performed by human operators. This innovative application of AIR technology represents a significant milestone for AITX, showcasing its potential to revolutionize security operations through adaptive, responsive, and cost-effective solutions.

SARA’s Unique Benefits:

  • Efficiency: Traditional GSOCs must anticipate staffing needs to handle incoming alerts, often leading to under or over staffing. SARA eliminates this guesswork by scaling instantly and infinitely to manage any volume of escalations.
  • Cost: Staffing a GSOC requires ongoing recruitment, human resource management, and the burden of rising labor costs. SARA offers a software-driven alternative that reduces these expenses by over 90%, providing a cost-effective solution without sacrificing performance.
  • Performance: SARA can escalate incidents with precision, simultaneously contacting up to three parties, such as facility management, law enforcement, and security guards. Each message is tailored to the recipient, ensuring clear and actionable communication.
  • Transparency: SARA delivers comprehensive incident reports that include video footage, call logs, and transcripts, ensuring full accountability and visibility for every escalation.
  • Ease of Deployment: Starting in January 2025, SARA will be an available upgrade on all RAD devices, including previously deployed units. Even as an upgrade, SARA provides a compelling alternative, reducing monitoring expenses by over 90% while maintaining exceptional performance. The setup is simple, leveraging RAD’s device ecosystem and enabling seamless integration with existing LAN-based cameras through RAD’s Operations System Software (ROSS).

“There are over 225 Global Security Operations Centers1, and the monitoring industry generates over $3 billion annually2,” said Steve Reinharz, CEO/CTO of AITX and RAD. “SARA represents a seismic shift for this market, enabling organizations to enhance their security offerings at a fraction of the cost while improving performance. We see accelerated growth in the number of cameras connected to GSOCS as SARA makes these services incredibly accessible. However, this decrease in overall costs will challenge this market niche to maintain industry growth. We see rapid adoption of these solutions given SARA’s compelling value proposition.”

The Global Security Operations Center market is projected to reach $16.18 billion by 2032, growing at a compound annual growth rate of 10.2% from 20243. SARA is set to disrupt this growth trajectory by automating labor-intensive processes, empowering security firms and end-users to achieve more with fewer resources. Its seamless integration with RAD’s proprietary Operations System Software (ROSS) allows for a smooth upgrade of existing infrastructure without the need for significant hardware investment.

SARA’s introduction signals a pivotal moment in the evolution of security operations. By automating traditionally labor-intensive processes, it empowers GSOCs and security firms to reimagine their capabilities, delivering improved efficiency, responsiveness, and cost management. This revolutionary approach aligns with the demands of an industry poised for significant growth, enabling organizations to enhance their services while maintaining a competitive edge.

RAD invites security professionals and stakeholders to explore SARA’s transformative capabilities. Live demonstrations and detailed pricing information are available at radsecurity.com/sara. Experience firsthand how SARA is reshaping the future of security operations.

AITX, through its subsidiary, Robotic Assistance Devices, Inc. (RAD), is redefining the nearly $50 billion (US) security and guarding services industry4 through its broad lineup of innovative, AI-driven Solutions-as-a-Service business model. RAD solutions are specifically designed to provide cost savings to businesses of between 35%-80% when compared to the industry’s existing and costly manned security guarding and monitoring model. RAD delivers these tremendous cost savings via a suite of stationary and mobile robotic solutions that complement, and at times, directly replace the need for human personnel in environments better suited for machines. All RAD technologies, AI-based analytics and software platforms are developed in-house.

DMP’s New XT75 Delivers Premium Features in a Small Footprint

Digital Monitoring Products (DMP) announced the release of its highly anticipated control panel designed to bridge the gap between the XT Series and the XR Series. The XT75 tightly integrates intrusion, access control and AlarmVision® – making it ideal for customers who need a robust system with a smaller footprint.

  • Access control that’s simple to use, similar to X1 programming
  • Compatible with AlarmVision technology
  • Faster installs with built-in wireless
  • Built-in encryption to Dealer Admin

The XT75 supports AlarmVision products, a compatibility previously only available through XR Series panels, giving the ability to monitor real events in real time with a real response. “By combining the XT75 with an XV Gateway, small businesses and residential customers can benefit from AlarmVision technology without upgrading to the XR Series,” said Warren Hill, executive director of product management for DMP. “Since AlarmVision was introduced, it has significantly reduced costly false alarms in every case.”

The XT75 can be programmed with up to 142 zones, 200 users and 50 wireless fobs. It has a built-in wireless receiver, onboard network and connection for a Wi-Fi module. Like all DMP control panels, it comes with free network communication, 100% product testing and is manufactured in the U.S. with U.S. and global components.

To learn more, visit DMP.com/XT75.