CSAA International announced the winner of the CSAA 2015 Five Diamond Marketing MARVEL Award on June 25 at the Electronic Security Expo (ESX) in Baltimore, MD. COPS Monitoring was honored for promoting its CSAA Five Diamond status to gain a competitive edge in the marketplace.
The CSAA Five Diamond Marketing MARVEL Awards Program recognizes CSAA Five Diamond companies that have used their CSAA Five Diamond designation to better position themselves in the marketplace. This program is sponsored by Security Sales & Integration (SSI).
Left to right: CSAA President Pam Petrow, COPS Monitoring Director of Marketing David Smith, and SSI Editor-in-Chief Scott Goldfine. Photo by A Day in the Life Productions.
“We are proud to be named as this year’s Marketing MARVEL Award winner,” said David Smith, Director of Marketing for COPS Monitoring. “We work hard behind the scenes every day for our dealers helping to safeguard their customers and hard-earned reputations. We believe when we win, our dealers win. We hope that proudly advertising our network of CSAA Five Diamond central stations and being named last year’s Central Station of the Year not only help give our dealers peace of mind, but also contribute to their competitive edge in the marketplace.”
The company submitted an integrated marketing plan that prominently featured their CSAA Five Diamond status on advertising, newsletters, their website, exhibits, company overview, sales literature, and even business cards.
“CSAA is pleased to recognize COPS for their exemplary and creative efforts to use their Five Diamond status to increase their visibility in the marketplace,” said CSAA Executive Director Jay Hauhn. “When our CSAA Five Diamond companies spotlight their certification through public promotion, consumers become more aware of how important it is to choose high-quality professional monitoring. Congratulations to COPS for making Five Diamond such an important part of their marketing plan!”
– Reported by Elizabeth Lasko, CSAA, July 17, 2015