Vivint Refreshes Brand Identity

Vivint has renewed its brand identity, unveiling a new visual identity that represents both an evolution and expansion of its focus: redefining a truly smarter home experience to include smarter energy management.

“We are entering a rapid phase of innovation, where energy management concerns are beginning to rival security concerns,” said David Porter, Managing Director of Vivint. “As part of NRG and under new leadership, Vivint is poised to lead this phase and redefine the smart home experience like no one else can. By integrating security and energy management, and making it accessible to millions more homes, we’re at the start of an exciting new chapter for our customers and for Vivint.”

Vivint was acquired by NRG, a Fortune 500 energy and home services company, in March of 2023. NRG brings smart energy solutions to millions of homes and businesses in the U.S. and Canada. The company’s recent consumer research found that nearly 70 percent of people want an “all-in-one’ unified smart home management system inclusive of energy management.

Recently, Reliant, also an NRG company, announced the Smarter Home Bundle, a joint offer from Vivint and Reliant that enables customers to start their smarter home journey. Qualifying current and new Reliant customers receive a free Vivint Doorbell Camera Pro and Vivint Smart Thermostat paired with complimentary installation to ensure everything is properly set up from day one.

Vivint said its brand updates include a new logo crafted to emphasize the focus on the home and what it means to live intelligently. The company said its wordmark carries the familiarity of the prior identity but with a more approachable and human touch, and the new home icon conveys the idea of intelligence coming into the home and represents the brand’s unique approach that has brought peace of mind for millions of families.

This announcement appeared May 5, 2025 on SDMmag.com.