TMA Annual Meeting Keynote to Address Impact of AI on Businesses

Q&A With Keynote Kevin Surace 

QUESTION #1: In your keynote, “Harnessing AI: Unlocking New Possibilities for You and Your Business,” you’ll discuss how AI is reshaping industries. Without giving too much away, what are some of the most exciting practical applications of AI that businesses should be aware of right now?

From marketing to sales to customer support…AI changes everything. Create a year’s worth of interesting blog posts in a day. Train sales people with AI as the trainer. LLM backed chatbots can handle 90% or queries without human intervention. And much more.

QUESTION #2: You emphasize that it’s important for industry leaders to embrace AI as a tool for innovation and growth. What mindset shifts or strategies do you believe are crucial for leaders to successfully integrate AI into their organizations?

Trust is important and doesn’t come quickly. Productivity gain improvement is the gold standard to measure AI results.

QUESTION #3: As AI continues to evolve, how can organizations prepare their teams for these changes?

Educate and train. Try many technologies. Most won’t help you but the ones that do can be game changers.