ADT wins 2021 TMA/SSI Monitoring Technology “Marvel” Award

The Monitoring Association (TMA) and Security Sales & Integration (SSI) Magazine Editor-in-Chief and Associate Publisher Scott Goldfine had the honor of presenting the 2021 TMA/SSI Monitoring Technology “Marvel” Award to Florida-based ADT, LLC virtually this afternoon for its SoSecure app. Leah Page, Vice President, Mobile Security & Strategic Projects, ADT, accepted the award on behalf of winning company.

This award honors innovations in monitoring center technology. It is co-sponsored by TMA and Security Sales & Integration (SSI) and coordinated by the TMA Technology Committee. The purpose of the Marvel Award is to provide recognition for monitoring centers creating and/or using cutting-edge technology and to raise awareness of these new technologies.

SoSecure by ADT is an iOS and Android safety app. It gives customers access to ADT’s 24/7 professional monitoring and emergency response with a simple swipe, tap, or voice command on their mobile phone. GPS location, personally identifiable details, and any available contextual data is shared with emergency responders unless the user indicates (with authentication) that the request was an accident. With an estimated 240 million calls made to 911 in the U.S. annually, often with limited location data according to NENA, this can potentially be lifesaving.

ADT also notifies family and friends in case of an emergency, providing added reassurance. SoSecure’s core safety features, including sending an SOS alert by sliding a button or via SMS chat, are free for everyone.

Learn more about the innovative technologies that ADT and this year’s awards finalists, Acadian Monitoring Services and General Monitoring Services, Inc., have engineered in the August 2021 issue of SSI Magazine.