TMA’s Annual Meeting is underway at the magnificent Rita-Carlton Rancho Mirage in Palm Springs, CA. Over the course of next three days, attendees engage in a series of high-level education sessions, open networking forums, and festive social events. Featured speakers include respected peers, thought leaders, and inspiring visionaries.
Attendees are celebrating TMA’s 75th anniversary!
Program/Agenda
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Speakers
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Keynote Speakers
About our opening Keynote Speaker, Gene Marks
Gene Marks is a best-selling author, business keynote speaker, and columnist. He helps business leaders, like you, to understand the political, economic, operational and technological issues and trends that will impact your company. But most importantly, he also delivers actionable intelligence and strategies your team can employ to continue to grow your company.
“The best business leaders I know are always looking ahead. They are evaluating the political, regulatory and economic events happening now and making investment and spending decisions that will impact their businesses, their employees and their communities in the future,” said Marks. “My job as a keynote speaker is to share with you what they’re doing and what actions you should be taking.”
As an author, business owner, business keynote speaker, and columnist for The Hill, The Guardian, Forbes, Entrepreneur, The Philadelphia Inquirer, The Chicago Daily Herald, Marks has spent two decades both running a successful business and interacting with influential leaders across industries.
Whether its navigating a slow economy, managing through inflation or finding and retaining the best talent, Marks shares what his best clients, readers, and business leaders in his community are doing to build value and grow their companies year over year.
About our closing Keynote Speaker, Patrick Schwerdtfeger
Patrick Schwerdtfeger is a Business Futurist specializing in technological trends including big data, machine learning, and artificial intelligence. He’s the author of “Pandemic, Inc.: 8 Forces Driving Business Failure or Fortune in the Post-COVID-19 Economy” (2020, Authority Publishing) as well as five other books and has lectured at numerous academic institutions including Purdue and Stanford Universities.
Schwerdtfeger is also a regular speaker for Bloomberg TV, founder of Trend Mastery Inc., and host of the Strategic Business Insights video blog (with over 29,000 subscribers and six million views on YouTube). Patrick has spoken about business and technology trends at 300+ conferences in 26 different countries.
Afternoon Tours and Excursions
Go beyond the day’s sessions—experience the beauty, culture, and energy of Palm Springs! Join us for fun and engaging afternoon tours and excursions designed to make the most of your time in this vibrant desert oasis.
From stunning natural landscapes and iconic architecture to rich cultural treasures and local flair, these adventures are a wonderful way to see the sights while enjoying the company of friends old and new. Whether you’re looking to immerse yourself in the unique character of Palm Springs, discover hidden gems, or simply relax and take it all in, there’s something for everyone.
Don’t miss this chance to connect, explore, and create lasting memories with your fellow attendees!
Instructions for all activities: Attendees with reservations may meet the tour guide in the Mountainside Concourse for departure.
Monday, October 6, 2025 (1:30 – 5:00 pm)
Suns, Shops, and Modern Stops
Step into the sleek world of Mid-Century Modern architecture on a fun and informative tour of Palm Springs’ most iconic homes and buildings. From the Albert Frey-designed Tramway Gas Station to the Kaufmann Desert House and signature Alexander homes, you’ll discover how this design movement shaped the city’s style and culture. Along the way, explore celebrity homes, film locations, and stunning public architecture. Then, unwind in the historic heart of Palm Springs along Palm Canyon and Indian Canyon Drives—lined with twinkling palm trees, the Palm Springs Walk of Stars, art galleries, shops, restaurants, and vibrant nightlife. It’s the perfect blend of design, history, and desert charm—all in one unforgettable experience.
Cost: $200 per person
Tuesday, October 7, 2025 (1:00 – 5:00 pm)
The San Andreas Fault Jeep Tour
Come see where earthquakes are born! Clients will see firsthand what geologists have called ” the most tortured landscape on earth” as they visit the backcountry trails of a Bureau of Land Management Wilderness zone. Clients will also get an up-close look at the Coachella Valley’s $500 million agriculture industry on the drive to and from the backcountry. Sheer canyon walls, fascinating geology, and abundant native desert plant and animal life are highlights of this tour. Clients also get to sample a date shake on the way home.
Please note that jeeps are open air and will be traveling on rough terrain. Wear your seatbelts and apply sun screen!
Cost: $400 per person; $2,400 per Jeep
(To reserve a full jeep, purchase 6 seats)
Tuesday, October 7, 2025 (1:30 – 5:00 pm)
Homes and Hops
Since the 1920’s, Palm Springs has been the playground for Hollywood’s elite. To this day, just the mention of Palm Springs evokes images of Tinseltown’s biggest stars laying in the warm desert sunshine sipping cocktails by the pools of their private estates.
The tour will take you through the famed “Movie Colony” and the Old / Vista Las Palmas area where you’ll pass famous homes and landmarks such as Frank Sinatra’s Twin Palms Estate, Kenny Irwin’s RoboLight’s House, the Miami Vice House, Our Lady of Solitude Catholic Church, Ruth Hardy Park, the Ingleside Inn, Desert Regional Medical Center (formerly the El Mirador Resort), and the Elvis Honeymoon Hideaway.
Throughout the tour your guide will reveal the sizzle and scandal that defined the Hollywood scene in the Coachella Valley. With a liberal dose of star gossip, mid-century architecture and pop culture, this tour is sure to keep you fascinated and entertained!
After the Mid-Century Modern home tour, the group will head to a local brewery! Enjoy an afternoon of fun as the group visits one of the premier micro-breweries in the Greater Palm Springs area: La Quinta Brewing Company.
At the brewery stop, you will learn about the micro-brew process and what flavors go into the beers and you will have the chance to taste several exceptional craft beers (you will taste a total of 3-4 beers on the tour).
Cost: $275
Wednesday, October 8, 2025 (1:30 – 5:00 pm)
Hike with Marilyn
The Museum Trail rises above the city of Palm Springs and offers spectacular views of Palm Springs and the Coachella Valley. Hike uphill with an expert guide, taking in the scenery along the way. Upon reaching the top, the group can rest for a bit before heading back down the trail. After the hike, enjoy a snack at the newly renovated Downtown Park, near the Marilyn Monroe statue. The park includes a water feature, palm trees, restrooms, and more!
Cost: $375
Spouse and Guest Activities
Step into relaxation and connection while the Annual Meeting is underway. Each morning begins with hospitality and a full breakfast buffet (8–10 a.m.), followed by your choice of private activities—from yoga and meditation to scenic hikes. Enjoy resort-style amenities including a spa discount, fitness center, and two sparkling pools (one adult-only with full food & beverage service).
Join us Tuesday morning for a special highlight—PaintFest with the Foundation for Hospital Art, complete with light bites, beverages, and exciting door prizes.
Resort
Overlooking Palm Springs, Coachella Valley, and the San Jacinto Mountain Range, The Ritz-Carlton, Rancho Mirage luxury hotel offers an elevated experience of a timeless destination. The modern design invites connections with the desert, from stunning valley views at The Edge Steakhouse to holistic spa rituals inspired by the land, while the storied past of Palm Springs complements the resort’s elegant luxury. Enjoy spacious accommodations and an exclusive Club Lounge.
The room reservation deadline has passed. If you need a room, please contact meetings@tma.us for assistance.
TMA Attendee Code of Conduct
The Monitoring Association (TMA) is committed to providing a safe and welcoming environment in all of TMA’s activities. All participants, including but not limited to committee members, attendees, speakers, staff, service providers and other volunteers, are expected to abide by TMA’s Code of Conduct.
This code applies to all TMA activities, including committee meetings, meetings/functions sponsored by organizations other than TMA, but held in conjunction with TMA events, either in public or private facilities. In addition, TMA members must adhere to TMA’s Code of Ethics. Per the bylaws, TMA’s meetings are conducted in accordance with Robert’s Rules of Order.
EXPECTED BEHAVIOR
Appropriate action may be taken in the event of a breach of this Code of Conduct, including removal from the meeting and prohibition from attendance at future meetings.
Each year, TMA raises funds for a charity in conjunction with the Annual Meeting. This year’s beneficiary is the Foundation for Hospital Art. Founded in 1984, the organization is dedicated to involving patients and volunteers worldwide to create colorful, soothing artwork that is donated for display in hospitals.
In addition to taking donations, registered spouses and guests will take part in a special painting session while here at the meeting!
To make a donation, please scan this QR code:
Make a donation today and be entered into our charity wine raffle—your generosity could win you a great bottle for a great cause!
Thank you in advance for your support!
The room reservation deadline has passed. If you need assistance making a reservation, please contact meetings@tma.us.
TMA extends its gratitude to the following member companies who are supporting this meeting through their generous sponsorship.
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