ADT Commercial Rebrands as Everon After GTCR Completes Acquisition

ADT Commercial, a security integrator and provider of commercial security, fire and life safety, will move forward as a standalone organization and rebrand as Everon, after private equity firm GTCR completed its $1.6 billion acquisition of ADT’s commercial security and fire segment.

The deal was announced in early August.

“Introducing Everon to the industry as a standalone company is a huge milestone in our commercial organization’s journey,” says CEO Dan Bresingham in the company announcement. “The Everon brand communicates everything we’ve been focused on building for the last decade.

“We are excited to embark on this next chapter with our partners, GTCR,” he says.

The Everon brand “will be connected to the company’s go-forward strategy, rooted in a deep dedication to customer service, the technological expertise, and willingness to innovate,” the announcement says.

Everon “will evolve to better respond to the security, fire and life safety needs of commercial environments,” according to the company announcement.

“The Everon brand will intersect our core values of experience, excellence and innovation,” says Beth Tarnoff, chief marketing officer, in the Everon announcement. “The brand inspires confidence in our consistency as a full service security partner.

“We’re always ‘on’, and ever innovating to meet our customers’ needs now and in the future,” she says.

More About the Everon Brand

The new logo “will convey a sense of drive, purpose and momentum,” the Everon announcement says. “The modernized brand presence is in sync with the company’s vision to become a transformative, technology-driven commercial integrator.

“Everon will be focused on investing in growth through strategic M&A, expanding its portfolio of best-in-class solutions, solidifying its reputation for service excellence, and reaffirming the company’s dedication to exploring innovative technologies primed to revolutionize the industry,” according to the company announcement.

“As we look toward the future, we want customers to know we’re in this with them, and can adapt to meet their needs and respond to new challenges,” says Bresingham in the announcement. “We’re excited for this reintroduction to the industry.

“This is Everon. We’re performance and relationship-driven. We’re ever leading the way, fully committed to serving our customers to the highest standard of quality, and we’re ready to break new ground in the commercial security industry,” he says.