Verkada Released Results of its 2024 State of Cloud Physical Security Report

TMA member and cloud-based physical security solutions provider Verkada released the results of its 2024 State of Cloud Physical Security report. Based on insights from IT and physical security leaders across various sectors, the findings “look at current trends, insights, and challenges within the industry as it transitions from on-premises setups to cloud-based ones,” according to the company announcement.

“Verkada was founded in 2016 to bring the physical security industry to the cloud,” says Priyanka Srinivasan, vice president of product marketing at Verkada, in the announcement. “The results of this survey affirm our hypothesis and show that the industry is embracing the cloud and ready to get more out of their physical security systems.

“In addition to centralizing management, fully integrated cloud-managed solutions create an ideal foundation for AI-powered functionalities, like advanced video analytics and predictive modeling,” she says.

Key findings of the Verkada’s 2024 State of Cloud Physical Security report include:

A growing consensus on cloud-based future. More than 90 percent of security leaders agree the future of physical security lies in cloud-based solutions, which will enable organizations to implement greater scalability, real-time alerting and artificial intelligence (AI) capabilities.

High cloud transition intentions and urgent adoption timelines. Seven in 10 survey respondents expect to increase their spending on physical security systems in 2025, which aligns with the finding that 75 percent of security leaders are planning to transition to the cloud within the next 12 months, with 96 percent aiming to complete this transition within the next 18 months.

Shifting attitudes on cyber readiness. Nine out of 10 respondents believe cloud security improved over the past five years and will ensure data is fully protected during transmission and storage, effectively guarding against risks such as data leakage and illegal access.

Integration of AI to security solutions is essential. More than 80 percent of security leaders think AI-based video analytics, such as automated alerts and predictive modeling, will have a major impact on the future of proactive physical security postures.

The Harris Poll surveyed 1,518 U.S. security professionals on behalf of Verkada from March 19 to April 16, 2024. Employees of U.S. companies with 100 or more employees who are direct users and involved in determining security requirements or influence final purchasing decisions regarding their company’s physical security infrastructure were included in the sample for analysis.